Quarterly Research Report State of
Real-Time
Video Advertising
in Australia

Overview

The first of a quarterly series focusing exclusively on the Australian market, TubeMogul finds an extremely tight market with bright spots in brand lift and new ad formats.

Key Findings

• Inventory Is Tight Amid Higher Demand
• Video Ads Bought Using RTB Are Proving Brand Lift
• Skippable Pre-Roll Insights
• Site Tiers Work