Quarterly Research Report Is a Completed Video Ad a
Remembered Ad?

Overview

TubeMogul finds that a positive relationship exists between completion rates and message recall. The State of Real-Time Video Advertising in the U.S.

Key Findings

• Completed=Remembered
• Pre-Roll Scale Breaks Record
• Pre-Roll CPMs Mostly Flat
• Electronics Brands Lead in Purchase Intent Metrics Over All Verticals