Quarterly Research Report Is Context King In
Digital Video Advertising

Overview

The first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds top tier sites excel at getting viewers to watch an entire video, but are weaker in terms of driving clicks.

Key Findings

• Pre-Roll CPMs Show Steady Growth
• Optimal Time To Buy
• TubeMoguls Tiers Outperform comScore 100
• Click-Throughs: What You Need to Know