In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by real-time bidding (RTB)-enabled video and compare it to other forms of broad based video buying, such as through ad networks.
In conducting interviews with prominent RTB video buyers, Forrester found strong support for RTB video as an effective and efficient brand-building mechanism.
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers.
Emeryville - Corporate HQ
1250 53rd Street, Suite 1
Emeryville, CA 94608, USA