Forrester Report Realizing The
RTB Video Opportunity
For Brand Marketers

Overview

Forrester Finds Real-Time Bidding Yields Better Results

In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by real-time bidding (RTB)-enabled video and compare it to other forms of broad based video buying, such as through ad networks.

In conducting interviews with prominent RTB video buyers, Forrester found strong support for RTB video as an effective and efficient brand-building mechanism.