Quarterly Research Report State of
Real-Time
Video Advertising
in Canada

Overview

The first installment in a series focusing on the Canadian market, TubeMogul finds that real-time video advertising is relatively affordable compared to other regions, with inventory expanding at a rate of 2.9% per month.

Key Findings

• Pre-Roll CPMs Lower In Canada than U.S.
• Content Tiers Work
• Inventory Expanding
• Social Video Performs