TubeMogul is proud to announce that the company’s programmatic brand advertising platform was named a “Preferred Partner” of Lotame today. Whether you are a publisher looking to package your audience and sell it to advertisers or a brand advertiser looking to better use audience data to maximize impact, this partnership simplifies sophisticated use of data in several ways.
First, advertisers can pick from over 140 Lotame-powered audiences, along with the exact sites and geographic regions where an ad will run. Also, existing Lotame Crowd Control™ DMP clients can share custom audience segments directly into their TubeMogul accounts so they can easily target these audiences with their video advertising campaigns. To get started or learn more, please contact us.