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Will the Independent Data Company Please Stand Up?February 25, 2013
This past Friday, AdAge published an editorial by TubeMogul’s CEO Brett Wilson on “Why Marketers Should Erect a Wall Between Audience Data and Audience Buying.” The editorial was running long, and sadly these (great) reactions from TubeMogul’s data platform partners — top players in the space, who value their independence — could not be included.
TubeMogul Japan: Hello, WorldFebruary 25, 2013
We are proud to report that TubeMogul Japan opens its doors today, propelled by a $1.24 million (¥100m) initial investment by Digital Advertising Consortium (DAC) and Omnibus. TubeMogul Japan hits the ground running with a completely translated site, custom inventory and a lot more. TubeMogul Japan also named its new CEO today, seasoned veteran Masahiro
Research Brief: As Display Growth Tapers, Programmatic Video Takes FlightFebruary 25, 2013
Here’s a fast fact for your Friday: in-stream video ads available for real-time buying is far outpacing inventory growth (or lack thereof) in display. Aggregating daily auction data from the top private and public exchanges for the past four months, TubeMogul found that in-stream video ads available for real-time buying are growing at 17.9% per
Lotame Audience Data Available for TubeMogul Brand CampaignsJanuary 25, 2013
TubeMogul is proud to announce that the company’s programmatic brand advertising platform was named a “Preferred Partner” of Lotame today. Whether you are a publisher looking to package your audience and sell it to advertisers or a brand advertiser looking to better use audience data to maximize impact, this partnership simplifies sophisticated use of data in several ways. First,
TubeMogul’s BrandSights Surveys Offer Insights on Key Brand MetricsJanuary 10, 2013
The prevailing way video advertising is often measured is clicks and impressions, but what we care about cuts much deeper, like whether someone remembers why our brand is different or plans to purchase in the next month. Patricia Wilson, Founding Partner of BrandCottage BrandSights is the world’s first targetable brand survey tool! Clients running programmatic video brand
Best Video Ad Network…That’s Not A NetworkJanuary 10, 2013
Recently, TubeMogul won the 2012 Streaming Media Readers’ Choice Award for Best Video Ad Network. This perhaps marks the first time that video ad networks were beaten in their own category by a non-network company. As many of you know, TubeMogul pivoted away from the traditional ad network model in early 2011 – since then, we’ve